BEHIND THE SCENES // TOTOTSH
Just before the screening of "The Ordinary Tasks of The Super Human" video at Berlin Fashion Film Festival we reveal the making of our campaign.
Directed by João Retorta and Filipe Penajoia, the video follows the concept of the collection, in which we wanted to explore the idea of multitask modern man. “With that in mind we created a concept where both the worlds of business and sports blend in one. Taking business daily and mundane tasks to another level, a competitive one”.
Playing the role of the judge is the American rapper Ojay Morgan aka Zebra Katz. The Brooklyn based artist is related to the African American Ball Culture movement and his aesthetical connection with the brand made him an easy choice to represent the campaign.
The shooting was set at the historical sports court of Harrow Club. This location used to be a church until 1960 and the contrast of it`s gothic feeling with the contemporary language of a sport venue brought an exquisite visual result.
The behind scenes photos were captured by Maria Rita who also shot the campaign images.
The behind scenes photos were captured by Maria Rita who also shot the campaign images.
In order to achieve the image that best represents the concept, we created the complete look. We developed a clothing capsule collection in collaboration with stylist Nicholas Vallechi from Heavy London, in charge of the production.
