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PRUDÊNCIO X EUREKA SS17

In the fourth edition of PRUDÊNCIO x EUREKA collab we wanted to open the conceptual space projecting style like if they were blocks of raw material, exploring the process of dilapidation.



The derivation of the products is faithful to the graphic and sporty aesthetic of senhor PRUDÊNCIO, invoking a retro spirit that lives in the contemporaneity represented by the use of rubber details and high tech accessories, usually associated with high performance and adventure footwear.



The extension of the chromatic palette to a tone of taupe transports us to an environment of aged cement, which we wanted to expand. The use of translucent materials with artisanal techniques brings the product to the present and is representative of the productive capacity of EUREKA.



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